May 9, 2014
Trunk Show at Relevé Dance-Wear Co. in CA
Relevé Dance-Wear Co. in Elk Grove, CA, hosted a Russian Pointe® a Trunk Show on April 26, and owner Tamara Shewmaker said the event was even more successful than she had hoped.
“It was fabulous,” Shewmaker said. “Even though we’ve been retailers of Russian Pointe® for four years, it really revitalized the brand.”
To make the event more special, Relevé held bun-making demonstrations at the front of the store and gave away free pairs of Russian Pointe® tights to every customer who purchased a pair of shoes that day.
Customers were thrilled to receive a pair of the newly released tights, which are luxuriously soft and come in the same distinctive, light pink hue of the Russian Pointe® shoes, giving you a long, seamless look down the leg.
Throughout the day, Russian Pointe® sales representative Megan Bentz held pointe shoe fittings while Karina, one of the store’s fitters, watched intently and asked questions.
“She really got the Russian Pointe® (method),” Shewmaker said. “We wanted her to really spend time chatting. It was a great day of training for her.”
Bentz also gave pointe shoe fitting tips and advice to Shewmaker’s husband, Jack, who is also one of the expert pointe shoe fitters at the store. Although Jack was familiar with the brand because he had previously attended a Russian Pointe® Pointe Shoe Fitting Seminar in Chicago, he was interested in sharpening his pointe shoe fitting skills by shadowing Bentz as she worked.
Prior to the Trunk Show, Relevé carried every Russian Pointe® model except for the Muse, but after watching Bentz fit several girls in that style, they decided to add the Muse to their line-up.
The Trunk Show brought in several new customers who heard about the event through Russian Pointe®’s marketing, as well as many regular customers who already wear Russian Pointe® shoes or were considering returning to the brand.
Interest in Russian Pointe® was so high, in fact, that several dancers who train at the School of the Sacramento Ballet and the Deane Dance Center in Sacramento, who couldn’t attend the Trunk Show on Saturday because of rehearsal, asked if they could come in on Sunday for additional fitting appointments.
Shewmaker said the Trunk Show was another example of the superior customer service that Russian Pointe® offers. “I love the company because from day one the company is extremely user friendly as far as retailers are concerned. Everyone really wants us to be successful,” she said. “There’s something to be said for good, old fashioned customer service and Russian Pointe®, far and beyond any other pointe shoe company, does a great job at that.”