February 3, 2014
Atlantic Dance Retail Show in Dallas
Every year, Russian Pointe® makes an effort to attend the Atlantic Dance Retail Show in Dallas for a chance to catch up with our loyal dancewear retailers and meet new store owners and make new friends.
This year, we were once again delighted to attend the show, which took place from Jan. 25-26 at the Grapevine Convention Center in Grapevine, TX. On Sunday, the excitement was palpable as dance retailers visited various booths, looking for the latest styles in dance clothes, accessories and shoes.
At the Russian Pointe® booth, many retailers were eager to place orders for the new Russian Pointe® iPhone covers, which feature a beautiful watercolor drawing of a dancer on the back. Russian Pointe® Business Development Manager Megan Bentz said retailers couldn’t wait to start carrying the new iPhone covers in their stores, and thanks to feedback from customers, Russian Pointe® is now hoping to roll out new covers for Android phones in the near future, as well.
Retailers also placed orders for our new line of adult tights, which we officially launched in December 2013. “The first thing they said whenever they picked them up was how soft they are,” Bentz said, adding that retailers also liked the soft waistband, which provides maximum comfort.
In addition, several retailers had the opportunity to take a closer look at all of our models of pointe shoes and ask questions about the difference between the styles. One retailer, for example, was trying to decide between carrying our Lumina and Brava models, and we were able to show her how the box and the amount of taper in the heel vary in the two models and match the right shoe for her based on the type of feet she typically sees.
On Monday, Aleksandra Efimova answered more questions about the differences between our various makes and models at the Russian Pointe® pointe shoe fitting seminar, and many retailers seemed to appreciate our commitment to educating retailers on proper pointe shoe fitting technique.
One of the highlights of the Dallas trade show was meeting one of our newest retailers, On Pointe Dance N’ Fitness Wear in Norman, OK, whose owner was a former Russian ballerina and ballet teacher, and Aleksandra treated the owner to dinner so they could catch up about life back in Russia.
We hope you can join us at one of the upcoming Atlantic Dance Retail Shows taking place in February. We will be at the Marriot Oak Brook in Oak Brook, IL from Feb. 9-10, and at the Hunt Valley Inn Wyndham in Hunt Valley, MD, from Feb. 23-24. We look forward to seeing you there!