Aleksandra Efimova was born in St. Petersburg, Russia and moved to the United States in 1993. In Russia, she graduated from the Art School at Hermitage State Art Museum and received extended education in dance, art and academics. During her university years in the U.S., she created the business plan that led to Russian Pointe, Inc.
Since its founding in 1998, Aleksandra has developed Russian Pointe® from a simple importing business to a full-scale pointe-shoe supplier and expert source. Through continuing interaction with dancers, teachers and retailers of pointe shoes, she keeps designs current with dancers’ needs, creating new collections and bringing steady innovation to traditional designs.
In 2008, Aleksandra founded Russian Culture Now, to promote and enrich Russian-American contributions to the Chicago community, in political, social, artistic and business spheres, with a special focus on cultural education. In 2010 she was appointed Co-chair of the Moscow Committee of Chicago Sister Cities International (a program of the office of the Mayor of Chicago).
As President of Russian Pointe®, she is a member of the Greater North Michigan Avenue Association (Magnificent Mile Association), Cultural Mile Association, American-Russian Chamber of Commerce & Industry. She also belongs to the Benjamin Marshall Society and Joffrey Circle of The Joffrey Ballet.
Aleksandra holds a bachelor’s degree in international business and marketing and is
an alumna of Harvard Business School, having graduated from the elite Owner/President Management Program.
Read Aleksandra Efimova’s blog
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