Russian Pointe, Inc. was founded by Aleksandra Efimova in 1998 in Ann Arbor, MI. While a full-time student of International Business Studies, Ms. Efimova wrote a business plan for her degree program, addressing the import of dance shoes and apparel from Russia to the United States. As she completed her college studies, she implemented that plan, combining her passions for the arts and business.
Russian Pointe quickly grew from a small distribution to the dance schools in the Ann Arbor area, to a prestigious brand available in hundreds of fine dancewear stores across the United States and Canada.
In March 2005, the company was moved to Chicago to gain greater access to national trade, expand warehouse facilities and improve delivery, through Chicago’s central U.S. location.
Russian Pointe Dance Boutique opened in 2006 as the company’s flagship store, featuring the finest dancewear by leading manufacturers from around the world.
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