1998 - 2005
As a young entrepreneur still in college, Aleksandra Efimova founds Russian Pointe in order to provide North American dancers with the finest pointe shoes, created in Moscow in the grand tradition of Russian craftsmanship. Russian Pointe grows rapidly to become one of the best known and most trusted brands of ballet supplies, with retailers throughout the continent.
2005 - 2006
2007 - 2008
Graduation from Harvard
Growing Through Arts
Parent's Guide: 2nd Edition
The second edition of Russian Pointe’s Parents’ Guide to Beginning Pointe is published. Written in cooperation with a professional dance writer and master educator and illustrated with charming photos of young dancers, the Parents’ Guide gives young dancers and their parents an unmatched resource in a beautiful, souvenir-worthy format.
Russian Pointe launches its new website!